In post (1) I have written some steps should be taken before creating good keywords. In this post I will write more about how to implement the elements based on post (1) that you have created and done.
10 Steps of Keyword Guide
1. Make a small list of keyword phrases that relate directly to your page’s content.
- how to build a remote control car
- building remote control cars
- remote control car building guide
- building remote control cars for beginners
As you can see, these keyword phrases contain multiple words to hone in on the appropriate target audience. Simply using “remote control car” would be too general and vague. You need to put your keywords into context. You need targeted keywords.
2. Type your keywords into Google’s Keyword Tool
Look for “Results are tailored to” and set these to the appropriate geographic locations.
For building a remote control car for instance, the market would be global to anyone who could speak English, so I would choose “English” and “All Countries and Territories.”
How would you like to generate keyword ideas?
For this tutorial, we will be entering keywords into the “Enter one keyword or phrase per line” box, so we will keep “Descriptive words or phrases” selected. However, if you already published your page on the Internet and did not want to come up with your own keyword list, you could have Google generate one for you by selecting “Website content” and placing your URL in the provided box.
3. Click “Get keyword ideas”
Be sure to remember to type in the letters in the provided picture.
4. Look at the column “Global Monthly Search Volume” and find relevant keywords with a high number of monthly searches.
- how to build a remote controlled car (170)
- building remote control cars (210)
- how to build a remote control car (1,000)
I generally ignore keywords with searches under 100 or ones with “Not enough data.”
You can sometimes look at the column “Advertiser Competition” to see if you could rank for the keyword. Usually boxes almost in green would be difficult to rank for, or keywords above 5,000 searches, but I would not let these two factors deter you from testing out the keyword first.
5. Type one of your tested keywords into the Google search bar.
6. After the listing shows, click on “Show options” under the search bar.
7. Under “Standard view” click “Related searches.”
8. Evaluate the keywords listed to see if they directly relate to the content on your page.
For this example I used “how to build a remote control car” because I wanted to try and target the keyword with the most monthly searches. Google provided this list of related searches:
- how to build a remote control car electric motors
- how to build a remote car radio control
- how to build a remote control car trucks
- how to build a remote control car before
- autoremote control
- build remote control airplane
- build remote control helicopter
- big remote control
- build remote control
- how to build a remote control automobile
- how to build a remote control engine
- how to build a remote control ford
- how to build a remote control vehicle
- how to build a remote control cat
Reviewing the list I can safely say that most people who type the targeted keyword definitely look for ways to build remote control cars or other types of vehicles.
However, if the majority of provided terms did not match up correctly, I could click on one of the related terms to receive a new list and then use those new keywords in the Google Keyword Tool and repeat steps 2-8.
If I did not deem any of the related searches to be relevant, I would skip this keyword and move on to the next, perhaps “building remote control cars,” repeating steps 5-8.
If all my keywords failed, I would need to come up with a completely new list of relevant keywords, starting again at step 1.
9. Test the top 3-4 website listing inbound links on Google by doing the following.
- Click on the link.
- Copy the entire URL of the page from the address bar.
- Type the URL in the Google search bar with “link:” in the front with no spaces. For example: “link:http://rcvehicles.about.com/od/diycars/Build_Your_Own_RC_Cars_and_Trucks.htm”
- In this example, Google reported 23 inbound links for this website. If you wanted your webpage to rank for this keyword, it would need more than 23 inbound links as reported by Google.
- Test the inbound links on Yahoo! by typing in “link:” and the URL into the Yahoo! search bar, same as Google.
- Pay attention to the “Inlinks.” To rank higher, your page would need to aim for more Inlinks than the URL typed in.
Google never reports the actual number of inbound links. You have to work with an estimate.
If your page does not contain more inbound links as the top 3-4 pages in the listing as reported by Google and Yahoo!, you need to go back to step 4 and choose another keyword phrase. If none of your keyword phrases succeed, you will need to start again at step 1 and come up with a new relevant keyword list.
Important Note for Article Marketing
most of your articles will not have inbound links pointing to them initially. You should aim for keywords where other ranked pages also do not have inbound links. Otherwise, you will not be able to compete.
10. Implement your keywords into your webpage title and content.
You should realize that you usually can only target about one or two good keyword phrases per page. You want to place the keyword that will earn you the most traffic in the front of your title and several times in the content. If you can place another keyword in the title then you get even more possibilities, but remember to also add it into the copy.
- “how to build a remote control car” and
- “remote control car guide”
You could make the title
- “How to Build a Remote Control Car – Guide for Newbies”
This title uses both keywords and places the one with the highest monthly search volume first.
Remember the title goes between the title HTML tag <title></title> as well as listed in the content.
keep your titles under 65 characters and do not be afraid to use the “-“ and the “ | “. You can use the word count feature in your word processor to check this.
Do not mix around keyword phrases. You need to use the exact phrase you researched. “how to build a remote control car” and “build a remote control car – a how to” will give you very different results.
Does this mean that you will never get ranked for mixed phrases? No, it does not, and it happens. However, you’re taking a chance and possibly lowering your probability of being ranked. Also, if a page as popular as yours comes around, with as many inbound links, and it does happen to use the exact phrase, chances are they will bump you.