5 Important Tips for Small Business Website

How many there are exactly small business websites on the worldwide web? A lot! If you own a business website, you must aware of the cutthroat competition out there. Small business websites need to find ways to get their popularity among big corporate. In order to survive the competition, small business website must have unique and attractive design which is very essential. Everything from color to content images and features should be perfect so that the look and feel of the website is stupendous. You must take professional help to achieve the desired goals, hire small business web designers.

To get your website that can get you profits then there are certain tips to be kept in mind:

1.Simple layout:

When people surf on the internet, most of them look for relevant information and a reliable vendor. To get their attention, your website needs to have all the necessary elements to attract traffic. Many people make a mistake of ruining their website by overdoing things. In this case, the website can be a disaster and make lose a lot of traffic as no one wants to surf a website that is ugly looking or is cluttered.

Too much use of flash technology should be avoid as it can turnoff many visitors and slows down your websites loading time. People surfing online do not have patience to wait for your website to load completely they will just move forward. Use of java should also be done sparingly or avoiding it is better. Like flash java can be a little problematic as certain web browsers make parts of website inaccessible and one needs to download java for that. Keeping things simple on the website would help you attract more and more users.

2. Create an internal search engine:

If your website has a lot of content or information and you know that visitors would have to surf a lot to get that content then you must get a search box available on the first page of the website. This search box should be clearly visible, wide and it will help you visitors find information that they are looking for on your website. The internal searching engine use on the website can be powered by Google that will allow then to search through the content on the site easily.

3. Search engine optimization (SEO):

SEO is an essential requirement in getting more traffic on your website. You will need to decide on certain keywords and phrases that people coming to your site would search and these should be use extensively around website. Make sure that the content of your website contains these words and phrases in density of around 1.5-3.5 percent. Overusing the keywords can also be harmful and use keywords that are semantically related to your target keyword so that your content appears natural. Adding a title tag and Meta description tags for each page also helps. Or you can professional SEO services to do this for you.

4. Use of CSS:

Never forget to cascading style sheets for building a web page as it gives the lively look to your business website. It will present the website with an attractive and pleasant manner. CSS is the simplest form of coding for designing a website.

5. Navigation should be user friendly:

The navigation menu should be simple. It should be easy to use and not complexly design. Navigation menu helps your visitor to surf through your website easily and get information that they are looking for in your website. All this will help your business in increasing sales volume.

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