So you are deciding to make more money by building your own reseller hosting company. You have done all the branding strategy like choosing company name, logo, target market, etc. Then it’s time for you to decide what business or individuals you are after, a blogger or web developers?
Focus on ONE niche
It is normal to desire a high figure income when doing business, but big benefits will not do you any good if you lose your focus. You probably tempted to accept customers from different fields that interested in your website presentation and prices and sign up your plan. But you will get overwhelmed and lose focus in trying to attain customers from all different fields.
There are 5 top niche markets for you to target your focus and maybe pick one of them for your own business plan. It’s not that you can’t make money with any market, but it might be easier for you to pick from one of these because hosting is in high demand in those niches.
So lets get started, these are not ranked in hierarchy!
- WordPress Bloggers
- Home Business Starters
- Affiliate Marketers
- Reseller Hosting (Yes you can “resell” your own reseller hosting plan)
- Local Businesses
WordPress blogging is a huge phenomenon and almost everyone wants to be a blogger. Anyone who has been blogging for at least a few months knows that the next step to becoming a more recognized and respected blogger is to have their own domain name, which requires a web hosting plan attached to it. If you choose this niche, focus on making your reseller hosting company as easy for wordpress bloggers to move to your company. This means you definitely want to have the “one-click wordpress installer” on your account (both my 2 recommended companies have it installed in the cpanel). You also want your hosting company’s front page to state that you exclusive cater to wordpress bloggers. This just shows that you are targeting a certain market, and you have everything they want. A huge bonus tool to have on your hosting company website is maybe a blog or a separate area where you have 15-20 articles with tips on how to do certain things on wordpress. This will become a reference area for your new customers, and they will appreciate the extra work you have done to make them happy. Remember, making one customer happy means you are multiplying your potential of getting referrals by that customer.
Home Business Starters
In these times, people are getting creative and starting businesses from their home to create a sustaining income to help them through these tough times. Target forums where people considering starting a home business would go. Have a few articles (like for wordpress bloggers) with tips on how to start a home business, and the steps they need to take to make it successful. You don’t have to be an expert in “home business”, you just have to do some work and search online for good information that you can then turn into a unique article written by you.
This field is red hot as of late, for the same reason people are trying to start a home business. People are trying to make money online as fast and as easy as they can, and they read constant articles about how they can make thousands a week by doing this and that, and THEY EAT IT UP!! You are not really taking advantage of these hungry customers, but you can create a hosting page that targets this crowd, show them the many “one-click installer” scripts that you can provide (both the companies I recommend have about 40+ pre-installed scripts), and have an area where you give them advice on how to be successful at affiliate marketing.
You can convince customers who want to “build a home business” or “make extra money on the side” how they can make money online by having a reseller hosting company of their own. You can have a front page with facts about easy money making that will help you close the sale and you can write articles about reseller hosting or link to my website as reference. Keep in mind that if you want to pick this niche, you might want to get a plan that has a lot of disk space and bandwidth, because you will need to offer your new customers a good chunk of that disk space and bandwidth so that they can resell it themselves. Don’t create reseller hosting packages that are too cheap and don’t worry about overselling your packages a little higher than your competition. Price dictates quality, and if you have a strong website, then they will consider you a quality web hosting company.
This is probably the best of them all. Instead of going from forums to blogs to other pages, you focused on companies within your city limits. Every business these days needs a website, so it’s easy for you to convince them to get online and get a web hosting account with you. After branding your company and getting everything set up with the website and payment terminal, you can get through the city Yellow Book and go down the list to all the companies who already had a website and those who didn’t. Send an email to all of them explaining the following:
For those who DID have a website, explained that your prices are lower (if they were, sometimes they were not) and if your prices were not lower then you should convince them that working with a local web hosting company would mean less frustration when anything would go wrong. Have it explained that they would not need to be on the phone for 30 minutes waiting to talk to a live person. If you don’t want people used to calling you, you can explain in the email that you offer quick support via support tickets through your website.
For those who DIDN’T have a website, you can explain to them that they might be losing customers who are searching for the services and/or products that they are selling. You can explain that those customers would probably go to their competition, who does have a website and is reachable online. If you are a web designer, here is where you make bank! You are not only getting a customer who will pay you monthly for web hosting services, but you will make a ton of money for creating their website since they have no online presence at all!
There are so many niches you can target on the internet, but it is highly recommend that you pick one and only one to focus your energy on. And you will surely have random customers also coming to you for web hosting services.
If you are interested in becoming a hosting Reseller, please visit SeekDotNet to get your reseller hosting plan.