Dofollow VS Nofollow Links: What, Why, Where and How

If you have a website and try to apply search engine optimization techniques, you probably have practiced backlinking on your site. Now, what else you can do to promote your website? If you are an internet newbie you probably needs more works on Dofollow and Nofollow links. What are the differences between the two of them and compare to backlinks? Let’s find out.

Dofollow vs Nofollow Backlinks

Perhaps you already know by now, that when it comes to online marketing and effective search engine optimization, getting backlinks to your website and/or blog is a hugely important way to improve your ranking in the search engines.  Those links that direct and point back to your sites are known as backlink and they can come from other blogs, articles, forums and social media. So, breaking it down even further, there are actually two types of backlinks and they will be either Dofollow links or Nofollow links.

The Differences

• Dofollow link is a hyperlink that is able to tell search engines to pass along its page rank influence to an outbound link.
• Nofollow link is exactly the opposite.  It is a hyperlink that removes the ability to pass on its page rank status to other sites.

How do Dofollow and Nofollow Links Work?

When a Google spyder bot visits and sweeps through a webpage to read it and search for content, it will include and pay attention to any links with a Dofollow attribute and exclude any links with a Nofollow attribute.

When they search and come across a site with a Nofollow link, they will see it but not respond and go to visit where that link is directing, but when they come across a Dofollow link, they will respond and follow that link to wherever it is directing.  And if the Google spyder bots like what they see on the next page, that page will be ranked even better and higher on Google!

Why you NEED Backlinks for SEO

If high quality sites (according to Google), provide backlinks to your site, Google will reward you for that and improve your rank in the search results.  So the more backlinks (especially the Dofollow links) to your pages/sites, the better and higher you will rank on Google and the other search engines!

• To do this: Leave comments and responses on other blogs and forums, which will allow you to include your website/blog hyperlinks with a Dofollow attribute.

Where to Place Nofollow or Dofollow Backlinks

In order to gain better search engine status and page rank, you should aim to post on trustworthy, high traffic sites that are updated frequently.  The search engines will also be looking for backlinks that are related.  Meaning that the site you are linking to will have similar content to the site you are adding your backlinks to.

So, remember that when adding either Nofollow or Dofollow backlinks, your goal should be to have as many quality and related backlinks to your sites as possible to help improve your search engine rankings and your authority status on Google!  You want to show that your website or blog is an important one that many different sites are linking back to and also showcasing as being important and worth sharing and visiting.