Building a website is not as complicated as most people think, however, profiting from a website, that’s something that is far more complicated than almost everybody would have you believe.
When it comes to building a website, there are three essential components which must be in place if your plan is to generate even the smallest amount of revenue from your web presence:
- You must purchase a domain name e.g. example.
- You must purchase a paid hosting account e.g. a shared hosting account
- You must purchase, or create, a professional site design.
Now the first two options are of course very important, but for the time being we will focus on point number three: how to create a professional (and profitable) website design.
Creating a Professional Design:
You can build a web page but I guarantee that they won’t come unless you actually do something interesting enough to make them actually want to arrive at your website.
In order to attract the masses to your website, you need to focus on three critical components:
- Creating quality content which people actually want to view or read.
- Promoting your website through a multi-channel marketing strategy which incorporates e-mail marketing, search engine optimization, social media promotion, video marketing, press release distribution and every other conceivable form of marketing you can come up with.
- Making a great first impression with a professional site design.
First impressions count – building your website isn’t enough, you have to build it in such a way as to make it perform for you as a business tool and it needs to retain that professional feel.
Three Methods for Building a Website:
There are literally hundreds of options when it comes to building a website, so let’s look at a few of the more popular ones.
If you have any familiarity with Hypertext Markup Language, then you may consider building your own website.
The main problem with this approach however, is that it takes time, it can be intricate and well, there are far better and simpler ways to maintain a web presence without endlessly delving into HTML code each and every time you want to upload a new web page.
There are hundreds of WYSYWIG editors out there, from basic HTML editors to more advanced web development tools like Adobe Dreamweaver.
A number of these tools are used to create truly professional layouts and designs, however if you’re not familiar with these programs then you may find that the learning curve is steep.
What’s more, designing a website using this method can take more time than the average webmaster is willing to spend dealing with the aesthetics of building a web presence.
Content Management Systems (CMS):
The Content Management System is a marker for the modern age and evolution of the internet. With a Content Management System like WordPress, Joomla or Drupal, even a beginner webmaster can take his website design to a professional standard.
What’s more, with the aid of themes or plugins, it typically takes far less time to achieve that standard than it does when using more granular methods like HTML.
The Content Management System is by far and away the best solution for inexperienced webmasters when it comes to building a professional website.