In the past, small businesses which only have smaller number of customers could only affect limited flow of the market. Nowadays, by using e-commerce, every types of business have no limit. E-commerce has boomed and gets its popularity as it offers advantages like, easy to implement, manage and simple to use. E-commerce is generally considered to be the sales aspect of online business. The world become more and more narrow each day with e-commerce sites, people around the world are being connected at the real time.
But, every success comes with setbacks. There are money maker online stores, but you can also find online business that went to bankruptcy in a short time. Before you start your online business and build a website, find out what you can get from e-commerce.
E-commerce is fast! If you are connected to a broadband cable network then there are few things faster in this world than the access that you can get to a world of information and industry. A click of a button and a few flashes of light across your screen and your there! Compare that to the hours of commuting, parking, walking, browsing, negotiating, signing, paying and returning home that regular commerce entails and there is just no comparison.
The fears that many people continue to believe in regards to the security of their information are unfounded in the majority of cases. If you want to buy something from a site promising something for nothing and the language of the contract or sales letter is written in less than perfect english or is rife with spelling mistakes or vague details then you are asking for trouble – and you can’t blame problems that come from this sort of activity on e-commerce just as you wouldn’t blame the retail industry for problems that you encounter if you buy something from someone at bar!
If you are running firewall software and you have a clean system and shop on reputable sites then saving for the most unfortunate of cases you and your information is just as safe as if you had bought something from a bricks and mortar store.
3. Low cost
E-commerce is cheap. Common sense says that someone who is operating a website with hundreds and thousands of customers across the world will be able to sell for less than someone who has less customers and higher rental and utility expenses from operating a physical premises. Take eBay for example – there are millions of sellers selling millions of products that they sell from the comfort of their homes or small business premises and they sell for about 50% of the price of the big department stores with their huge buying power, simply because their overheads are next to $0! There is plenty of competition in cyberspace to keep price at ground level.
4. World wide
E-commerce is global. Where else do you get retailers in Australia competing with small businesses in America and individuals in Japan all in the same industry and over the same products and services. And how else could the average person expect to be able to get access to goods and services from anywhere other than their immediate locality if not for e-commerce.
E-commerce is constantly changing. As I mentioned above there are many traps for people who don’t take the time to negotiate the fraudsters that are prevalent in cyberspace. The old saying that ‘a sucker is born every minute’ has particular meaning in e-commerce because all of the old suckers who had been sucked into every trap and scap in the real world were immediately exposed to the same scams again online when they ventured online for the first time.
As with anything new there is a need for people to get themselves educated and sadly education is one of the biggest small parts of people’s lives (though hopefully some of these articles with help with that in some cases). Don’t think that just because something exists then it is safe. Learn about the internet and stay with the proven safe roads before going for the road less travelled by and that will make all the difference.
As with anything where there is the potential for profit and the necessity of competition there is a lot of sharp practice online just as there is in the real world. Advertising, with the same subliminal and blatant enticements is just as prevalent online as it is in the real world and people are getting sucked into spending more than they can afford because access to payment by credit card and buy-now-pay-later schemes are everywhere.
E-commerce should be seen as a blessing to be able to take some of the hassle out of real world business and strict planning and budgeting should be invested in shopping and doing business online just as it has to be done in the real world to avoid defeat.
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